Precision Targeting
Powerful Shopify Targeting Rules for Smarter Promotions
Set Flair targeting rules based on customer, product, variant, collection, and cart data to control exactly when, where, and to whom each Shopify promotion appears.
Flair is an all-in-one conversion and promotion platform built for Shopify. Targeting rules apply across every Flair surface, product badges, sale banners, countdown timers, and stacked promotions, so a single rule can govern which shoppers see which combination of promotions, instead of configuring targeting separately in three or four different apps.
Precision Targeting Across Your Shopify Store
Increase relevance and reduce promotion fatigue by showing each Flair badge, banner, and timer only when it truly applies.
Increase Promotion Relevance
Ensure promotions appear only when the product, collection, or cart actually qualifies, with no irrelevant badges cluttering product cards.
Reach the Right Customers
Deliver tailored offers based on Shopify customer tag, login status, order count, lifetime spend, or B2B company.
Trigger Offers at High-Intent Moments
Show promotions when cart totals, variant selections, or product metafields signal buying intent.
Build Advanced Targeting Logic
Combine multiple AND/OR conditions to control visibility down to the exact shopper segment.
Product, Variant, and Collection Targeting
Control Flair promotion visibility based on Shopify product and catalog data.
- Trigger promotions only for items on sale, items with specific tags, or items in specific price ranges
- Display variant-specific messages like "Only a few left in size M" using live variant inventory data
- Target specific collections, product groups, or product types so each promotion stays relevant to the category
- Use Shopify metafields for advanced rule logic (e.g., "show this badge only when metafield 'shipping_lead_time' equals 'same-day'")
Cart-Based Targeting
Trigger Flair promotions based on real-time Shopify cart activity and order value.
- Show promotions when specific products, variants, or collections are added to cart
- Trigger banners and badges based on cart subtotal, item count, or weight (e.g., "Free shipping unlocked" at $50)
- Adjust banner and badge messaging dynamically as cart conditions change throughout the session
Customer-Based Targeting
Control who sees each Flair promotion using Shopify customer data.
- Target using customer tags such as VIP, wholesale, subscriber, or any custom tag you assign
- Show different promotions for logged-in customers vs. guest visitors
- Use Shopify order count, lifetime spend, or last order date for repeat-buyer incentives and win-back offers
- Support Shopify B2B company conditions, Shopify Market country and language, and pricing conditions that automatically honor Markets custom pricing
Flexible Targeting Logic
Build simple or complex Flair targeting rules with AND/OR logic for precise Shopify promotion control.
- Combine multiple conditions (e.g., "customer tag is VIP AND cart subtotal is over $100") to refine visibility
- Choose whether all conditions must match (AND) or any condition can match (OR)
- Support advanced setups like VIP-only deals, country-specific exceptions, B2B-only promotions, or sale-exclusion rules
Ways to Use Targeting Rules
Flair targeting rules support the full range of Shopify segmentation patterns, from cart triggers to country-based offers.
Cart & Variant Targeting
Trigger promotions based on cart subtotal, item count, specific products in cart, or variant selection.
Customer-Based Targeting
Filter by Shopify customer tags, login status, order count, lifetime spend, or B2B company.
Product & Collection Rules
Apply promotions only to specific products, collections, tags, or product options like size, color, or material.
Country-Based Targeting
Display different promotions based on the shopper's country, region, or currency.
Explore More of Flair
Targeting rules sit underneath every other Flair surface. Combine targeting with messaging, badges, and banners for precision Shopify merchandising.
Real Results from Real Stores
Shopify merchants use Flair targeting rules to surface the right offer to the right shopper, driving measurable conversion lift while reducing irrelevant promotion fatigue.
50%
Faster Promo Setup
9
Stores Managed Automatically
How Crosshatch & Duck and Cover Use Flair to Eliminate Discount Confusion and Drive More Sign-Ups
Read Case Study →
12k+
Products Merchandised
Metafield-Driven Dynamic Promotions
How Kamerastore Uses Flair to Elevate Trust, Streamline Merchandising, and Serve 12,000+ Unique Products
Read Case Study →
175%
Sales From New Launches
17%
Total Sales Increase
How Protein Package Boosted Sales by 17% Using Flair's Visual Merchandising Tools
Read Case Study →
Loved by Shopify Merchants
See what store owners are saying about Flair.
"Great app across the whole site — we use it in cart for special offers, on collections for fast-moving alerts, and on product pages for offers."
Jaggad
"Badges have been a game-changing tool for highlighting promotions and new products directly on the images — customers love the visual appeal."
IVF Store
"Flair is a must-have. Helps increase sales with advanced promotions and automatic badges — a total game changer."
Honeydewusa
"Simple app that brings a lot of attention to the exact products you want to move."
Chill Steel Pipes
Trusted by thousands of Shopify merchants worldwide.
Frequently Asked Questions
How does Flair increase my store's conversion rate?
Flair increases conversions by displaying targeted promotions at each stage of the shopping journey. Targeting rules filter every badge, banner, and countdown timer based on cart, customer, collection, and products, so each shopper sees promotions relevant to their context rather than generic, irrelevant offers.
What targeting conditions does Flair support?
Flair supports targeting by product, variant, collection, product tag, metafield value, sale status, cart contents, cart subtotal, item count, customer tag, login status, order count, lifetime spend, B2B company, language, and country. Conditions can be combined with AND/OR logic for precise control.
Does Flair work with my Shopify theme?
Yes. Flair is compatible with every Shopify theme, including Online Store 2.0 themes and older legacy themes. Targeted promotions adapt automatically to your storefront layout, matching your store's fonts, colors, and design without any manual CSS adjustments.
Will Flair slow down my store?
No. Flair runs entirely within Shopify's infrastructure with no external scripts or third-party dependencies, so targeted promotions render instantly with zero impact on page speed. Targeting rules are evaluated server-side for maximum performance.
Do I need coding or technical skills to use Flair?
No. Flair is designed for non-technical Shopify merchants. Build targeting rules through a visual rule builder inside your Shopify admin. Sensible defaults mean most rules work out of the box, and the 14-day free trial lets you test everything before committing.
Can I target Shopify B2B customers separately from retail customers?
Yes. Flair supports Shopify B2B company-level conditions, so you can show wholesale-only badges, hide retail promotions from B2B accounts, and target by company, country or language, and more, with pricing conditions that automatically honor Shopify Markets custom pricing.
Can I show different promotions to different countries?
Yes. Flair targeting rules support country-based conditions, so you can show one banner to US shoppers and a different banner to UK or EU shoppers based on geolocation.
How many targeting conditions can I combine on one promotion?
There's no fixed limit. Stack as many AND/OR conditions as you need on a single Flair promotion, for example, 'customer tag is VIP AND cart subtotal is over $100 AND country is US'. The rule builder handles complex logic without coding.
Start Boosting Conversions Today
Control exactly when each Flair promotion appears on your Shopify store using flexible targeting rules based on customer, product, variant, collection, and cart data. Every badge, banner, and timer stays relevant, timely, and aligned with shopper intent.