How SkinShop Uses Flair to Merchandise and Promote a 1,400+ Product Skincare Catalog

Key Highlights

The Story of SkinShop

SkinShop is an Irish-owned online retailer specializing in advanced, clinical, and Korean skincare. They stock more than 75 leading brands, from SkinCeuticals, Obagi, and ZO Skin Health to Medicube, Anua, and Beauty of Joseon, across a catalog of over 1,400 products.

Their focus is making great skincare easier to find, understand, and use.

The Challenge: Helping Shoppers Choose Without Adding Clutter

With a large skincare catalog, a product photo and price don't tell the whole story. SkinShop wanted shoppers to recognize different skincare categories, see which products the team recommends, and understand which offers apply to their purchase. Those details needed to be easy to spot while keeping the storefront clean.

"We wanted a better way to communicate key information at product level without adding lots of extra copy or clutter to the site. We also needed something flexible enough to work across everyday merchandising as well as promotions."

The Solution: Flair by Flair Commerce

Since November 2022, SkinShop has used Flair's badges and banners to merchandise and promote products across their catalog. It gives the team one flexible tool for everyday browsing and seasonal promotions, in a design that feels like part of their store.

"[Flair] helps customers understand important information at a glance while they browse."

Helping Shoppers Find the Right Skincare

For a specialist retailer, helping shoppers find their way through the range is part of the service. Flair brings that guidance onto the product cards with clear category labels:

• "CLINICAL SKINCARE", "ADVANCED SKINCARE", and "KOREAN SKINCARE" help shoppers discover products that match their skincare needs
• "SKIN TECH" highlights skincare devices
• "VIRAL" draws attention to trending products

The labels do the most work where different types of skincare sit side by side, such as skin-concern collections and seasonal campaigns. Shoppers can tell clinical skincare from K-beauty at a glance, without opening each product.

Bringing Expert Picks Into the Browsing Experience

SkinShop's recommendations are another reason to shop with a specialist. Badges like "ICON", "OUR PICK", and "WORTH IT" make those recommendations visible alongside the products themselves.

The Omnilux Contour Face Mask, for example, carries an "ICON" badge alongside "SKIN TECH". Together, they identify it as a skincare device and one of SkinShop's standout picks.

Making Discount Offers Clear Before Checkout

An offer is most useful when shoppers can see which products qualify. SkinShop uses Flair to show "20% OFF | CODE DEW20" on eligible product cards and product pages, with a matching image badge reinforcing the offer on the product page.

Flair keeps each offer on the products it applies to, so customers can see the code while deciding what to buy. SkinShop has also used banners to make discount exclusions clear before checkout.

The discount badge does more than announce a deal: shoppers can tap it to browse the rest of the campaign, making it easy to discover other products included in the offer.

Highlighting Savings and Limited Stock

Flair also helps SkinShop show the value of an offer at a glance. Savings badges automatically calculate and display percentage or euro savings, making sale prices and bundle value easier to compare. "EXTRA VALUE" badges also flag selected Advanced Nutrition Programme bundles.

That approach works throughout the year. From "The Summer Send-Off Edit" to "The Forecast Is Glow", SkinShop has reused savings badges across seasonal campaigns without rebuilding them for each promotion.

For products running low, SkinShop has used "ONLY X LEFT" badges on Outlet and Korean beauty items to give shoppers a timely reason to act.

Promoting Free Gifts and Spend-and-Save Offers

Some promotions need more room than a product badge. SkinShop uses Flair banners to explain the offer and what a shopper needs to spend to qualify. Campaigns have included:

• Free gifts, such as a SkinCeuticals gift with a €300+ spend on the brand
• Spend-and-save offers, with €10 off €50, €15 off €75, or €20 off €100
• Extra samples, with triple samples on orders of €150 or more

These banners make the reward and qualifying spend clear, giving customers another reason to explore the range or add to their order.

The Results: More Flexibility, a Consistent Storefront

For SkinShop, Flair's value is the freedom to communicate all of this in a way that fits their store and is easy for their team to manage:

• Clear product information that shoppers can understand at a glance
• One tool for merchandising and promoting 1,400+ products, from expert picks to seasonal offers
• Control over the design, so badges and banners feel like a natural part of SkinShop
• Quick updates without technical knowledge, keeping merchandising in the team's hands

"The flexibility and customisation have been a big improvement for us. Many apps can be quite rigid in terms of design and can look like an obvious add on to the website."

"With Flair, we have much more control over how everything looks so it feels like a natural part of SkinShop. It is also very easy for our team to manage and update in the back end."

What They Love Most

"Probably the combination of flexibility and ease of use. We can use it in lots of different ways, customise it to fit our site and make changes quickly without needing technical knowledge."

"It has become a really useful part of how we merchandise SkinShop day to day."

Built for Specialist Retailers With Big Catalogs

SkinShop uses Flair to bring the guidance of a specialist retailer into everyday browsing: what kind of product this is, why the team recommends it, and which offer makes it worth considering.

Flair makes those messages easy to see and easy for the team to keep up to date.